Is FUD failing? An old marketing tactic starts backfiring

Linuxworld.com | Subscribe to this site with RSS | Update Your Profile Hoist with their own FUD: an old marketing tactic is backfiring By Jim Romeo Established IT vendors have long relied on "fear, uncertainty, and doubt" to scare their customers away from the upstarts. But customers are getting tired of it, and a new generation of vendors is finding that FUD only makes them stronger. Read full story   SPONSORED BY ORACLE     Free 2-DVD Kit: Discover the Benefits of Oracle Unbreakable Linux Oracle Unbreakable Linux support program delivers enterprise-class support for Linux with premier backports, lifetime support, comprehensive Linux server lifecycle management, full indemnification, extensive testing and more, all while significantly lowering the cost of support for users. Is your organization realizing the full potential of Linux? Discover how you can benefit from Oracle Unbreakable Linux-Order your free 2-DVD kit today!   RELATED NEWS: Zonbu launches barebones subscription laptops November 29, 2007 Unfazed by the failure of earlier subscription-based PCs from vendors like PeoplePC, Zonbu Wednesday launched an inexpensive Linux-based subscription notebook that the company claims will free users from the hassle of computer maintenance. Sun bullied, used threats to gain control of open source project, former owner says November 29, 2007 Ex-Sun worker says former employer threatened to withhold severance benefits if group did not relinquish ownership of the OpenDS open-source project. Mozilla scrambles to patch Firefox for second time this week November 29, 2007 Mozilla Corp. will probably release a Firefox update Friday to patch a bug in the just-released 2.0.0.10 version, according to the company's bug database. Novell ships latest high-performance Linux platform November 28, 2007 SUSE Linux Real Time 10 targeted at financial services, healthcare Open source's future: More Microsoft, bigger talent shortages November 27, 2007 The open source industry in 2008 will be marked by more news out of Microsoft, IBM, Oracle and other big IT vendors, less start-up funding, more M&A activity, and an increasingly serious talent shortage. Gartner: x86 servers gain as Unix shipments fall November 27, 2007 As adoption of x86 servers increased globally, Unix-based server shipments witnessed a slowdown during the third quarter, a Gartner survey released on Monday said. SPONSORED BY ORACLE Free 2-DVD Kit: Discover the Benefits of Oracle Unbreakable Linux Oracle Unbreakable Linux support program delivers enterprise-class support for Linux with premier backports, lifetime support, comprehensive Linux server lifecycle management, full indemnification, extensive testing and more, all while significantly lowering the cost of support for users. Is your organization realizing the full potential of Linux? Discover how you can benefit from Oracle Unbreakable Linux-Order your free 2-DVD kit today! Join Network World's Technology Opinion Panel Here is your chance to help shape the future of IT. You know what products and enhancements are needed, you have the insight and foresight to be out front and provide direction to Network Word and the network industry. To join the panel, complete a brief registration survey. The panel is strictly for technology professionals to share their vision. Featured reader resource 90% of IT Managers are leaving their company at risk for a DNS ATTACK. Get the tools and resources you need to keep your DNS healthy and secure. Run a DNSreport on your domain today - 56 critical tests run in 8 seconds. Visit www.dnsreport.com to learn more. (apply coupon NWW2007NLA for a 25% membership discount)   Executive Guide "Data Center Decisions" Download our new Executive Guide "Data Center Decisions" to sharpen your competitive edge. This guide offers tips on dealing with server consolidation, virtualization, management, cooling and power issues. Click Here for More Information Picking up nickels in front of a steamroller: Brian Stevens Financial IT relies on shorter and shorter latencies to make profitable trades in today's fast-moving markets. Can real-time kernel and messaging software help? Top ten IT books never to admit you haven't read   To continue receiving LinuxWorld's Linux & Open Source Alert newsletter, please add @nwfnews.com to your white list. COMPLIMENTARY SUBSCRIPTIONS AVAILABLE As a NW newsletter subscriber you are eligible to receive 50 issues of Network World Magazine, in print or electronic format, free of charge. Sign up for your subscription today: Apply here. International subscribers,click here.   SUBSCRIPTION SERVICES To subscribe or unsubscribe to any Network World newsletter, change your e-mail address or contact us, click here. Terms of Service/Privacy Network World, Inc., 118 Turnpike Road, Southborough, MA 01772 Copyright Network World, Inc., 2007