Sept. 10, 2007
Volume 12, Number 30
CHRIS SHIPLEY: BACK TO SCHOOL: 5 LESSONS FOR DEMONSTRATORS
Summer's over, school's in session, and the rush of product launch events is under way, not the least of which is DEMOfall, scheduled for September 25 - 27 in San Diego.
With DEMOfall just three weeks away, you can imagine the preparations and anxiety building as 70 companies prepare for their six-minute shot at becoming a DEMOgod. What?s it take to be a DEMOgod - at a DEMO conference or any other event?
I have five basic rules that all demonstrators should learn.
Read more at:
http://www.demo.com/demoletter/back_to_school_5_lessons_for_demonstrators.php
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KEITH SHAW: DOES YOUR WEB SERVICE SATISFY A BASIC NEED?
Whether a new mobile service succeeds might have nothing to do with the performance, feature set or even the "hip factor" of the services. According to a new Yankee Group report, the success of a new mobile service has nothing to do with technology but rather with consumers' expectations and behavior.
The Yankee Group's Framework for Assessing Mobile Services suggests that a new service needs to pass four tests for it to have a chance at succeeding:
Read more at:
http://www.demo.com/demoletter/does_your_new_web_service_satisfy_a_basic_need.php
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DEMOTRACKER: The latest from DEMO alumni
* 4INFO (DEMOfall 2006) offers free football alerting service for mobile phones.
* Zoho (DEMO 2007) launches beta of Business suite of online office applications.
The complete DEMOtracker archive is located at http://www.demo.com/demoletter/weather_report.php
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Become the NEXT Tech Trend: Launch at DEMOfall 2007
Catapult your new technology into the VC/press spotlight on September 24-26 in San Diego. DEMOfall is a highly coveted launch platform that gives your company high visibility among the tech industry's movers and shakers - those with the power and connections to propel your success on an international scale. It's arguably the most successful venue for positioning new products and establishing strategic relationships. For more info on launching, visit: http://www.demo.com/F7DLLAUNCH
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See What's NEXT at DEMOfall 07
DEMOfall unveils the top innovations and the individuals who are envisioning the future of technology and turning it into reality. Every demonstrator is researched and vetted by industry experts, so you'll see the "best of the best" in just two days. Save hundreds of valuable hours in your search for your NEXT opportunity by joining us on Sept 24-26 at the Sheraton San Diego. Register now and be there for our most exciting showcase yet: http://www.demo.com/F7DL1
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SUBSCRIPTION INFORMATION
DEMOletter Weekly Edition is written by Chris Shipley <mailto:chris@cshipley.com> and Keith Shaw <mailto:kshaw@nww.com>
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ABOUT NETWORK WORLD LIVE EVENTS & EXECUTIVE FORUM Network World, Inc., the leader in network knowledge, empowers network IT executives through education, information and community. Network World is the leading provider of news, analysis, product tests, events and education on information technology. Network World publishes the leading newsweekly Network World, hosts the most active online community, NetworkWorld.com (http://www.networkworld.com), and produces educational events and executive forums worldwide.
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Copyright 2007
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