Tuesday, September 11, 2007

Does unified messaging have a place in corporate/public policy?

Network World

Unified Communications




Network World's Unified Communications Newsletter, 09/11/07

Does unified messaging have a place in corporate/public policy?

By Michael Osterman

The amount of time devoted to commuting in any major city around the world is increasing. London charges motorists a significant daily fee for driving in the most congested parts of the city and New York is considering a similar charge for those driving into Midtown during the day. A study recently published by Watson Wyatt Worldwide and WorldatWork found that 18% of top performers cite the length of their commute as a leading reason for leaving their employer.

While I am a firm believer in building more highway lane-miles and building smart mass-transit projects to alleviate these issues, I also believe that unified messaging holds far more promise as a much cheaper solution to these problems, both for the short and the long term, as discussed in my previous newsletter. By allowing employees to work from home, or perhaps from regional work centers located closer to their home, and provisioning them with integrated e-mail, IM, voice, fax and Web conferencing capabilities in a single, unified interface, employees could work much more productively from any location. It would be less expensive for IT to provision users with these capabilities than if they had to provide separate e-mail, voice and other tools.

There are a wide range of workers who could work from home some or all of the time, thereby reducing traffic and commute time. While there are a variety of job types that would not lend themselves to remote work, a large percentage of workers could take advantage of this style of working. For example, a report published recently in the Financial Times indicated that in several European countries 40% of employers had some teleworkers, while the figure was just 20% in the United Kingdom. However, the growth of telecommuting after 9/11 appears to be slowing based on a Gartner report published in 2006.

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I believe that some of the demand for unified messaging will be driven by telework. As a result, the ability for employers to adapt their corporate culture and supervise remote employees in new and innovative ways will be responsible for at least some of the growth we’ll see in unified messaging over the next two to three years.

I’d like to get your take on this – please send me an e-mail with your thoughts.


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Contact the author:

For webinars or research on messaging, or to join the Osterman Research market research survey panel, go here. Osterman Research helps organizations understand the markets for messaging and directory related offerings. To e-mail Michael, click here.



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