Gauging green

LANs & Routers This newsletter is sponsored by Arsenal Digital Solutions Solving the Distributed Data Protection Problem Hackers, disgruntled and careless employees, equipment failure, broken pipes, fires, and natural disasters all pose threats to your data. Savvy IT and business managers have recognized that in order to deal with these challenges, they need to deploy a company-wide data protection infrastructure. Click here to read this whitepaper today! Network World's LANs & Routers Newsletter, 07/12/07 Gauging green By Jeff Caruso Just how important is the issue of green networking to you? As site editor I get to see the stats on how many people read our stories on energy-efficient computing and networking, and the results are often disappointing. You see, it feels like environmental concerns are a hot topic, but when it comes down to it, that buzz doesn't seem to translate into people reading stories on the topic. From a macro perspective, the issue looms large. Energy costs are high; we are all affected by that. Events like the recent Live Earth try to put the issue into focus, with messages telling us to buy compact fluorescent light bulbs squeezed in between pop music numbers. Manage Insider Security Threats Experts say 75% of security threats come from inside your organization. Watch the latest Network World Editorial Perspectives Webcast today, "Security From the Inside," and learn which technologies and processes best protect your intellectual property and assets inside the perimeter. Click Here to View On a micro level, we see the IEEE developing a standard for Energy Efficient Ethernet, and we see analysts like the folks at Nemertes Research calling for new data center metrics that take energy use into account, and we see the European Union mandating purchases of Energy Star-compliant office equipment. So it would seem like the movement is picking up steam. And maybe you are thinking you (and your company) could do more to reduce energy use in your networks and data centers and help save the world. Or maybe you are guided by a less altruistic instinct, and you're thinking you (and your company) could do more to reduce energy use and save a few bucks. But I'm not seeing a matching interest in stories that address that topic. What do you think? Are we just paying lip service to the larger discussion about saving the environment, or are we getting serious about reducing energy use? If so, how? Let me know in e-mail or in a response to this article online.   What do you think? Post a comment on this newsletter

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Contact the author: Jeff Caruso is managing editor of online news for Network World. He oversees daily online news posting and newsletter editing, and writes the NetFlash daily news summary, the High-Speed LANs newsletter and the Voices of Networking newsletter. Contact him at jcaruso@nww.com This newsletter is sponsored by Arsenal Digital Solutions Solving the Distributed Data Protection Problem Hackers, disgruntled and careless employees, equipment failure, broken pipes, fires, and natural disasters all pose threats to your data. Savvy IT and business managers have recognized that in order to deal with these challenges, they need to deploy a company-wide data protection infrastructure. Click here to read this whitepaper today! ARCHIVE Archive of the LANs & Routers Newsletter. BONUS FEATURE IT PRODUCT RESEARCH AT YOUR FINGERTIPS Get detailed information on thousands of products, conduct side-by-side comparisons and read product test and review results with Network World’s IT Buyer’s Guides. Find the best solution faster than ever with over 100 distinct categories across the security, storage, management, wireless, infrastructure and convergence markets. Click here for details. PRINT SUBSCRIPTIONS AVAILABLE You've got the technology snapshot of your choice delivered to your inbox each day. Extend your knowledge with a print subscription to the Network World newsweekly, Apply here today. International subscribers, click here. SUBSCRIPTION SERVICES To subscribe or unsubscribe to any Network World newsletter, change your e-mail address or contact us, click here. This message was sent to: networking.world@gmail.com. Please use this address when modifying your subscription. Advertising information: Write to Associate Publisher Online Susan Cardoza Network World, Inc., 118 Turnpike Road, Southborough, MA 01772 Copyright Network World, Inc., 2007