July 18, 2007
Volume 12, Number 23
CHRIS SHIPLEY: PRODUCT LAUNCH SUCCESS: PLAN, PLAN, PLAN
Last Wednesday, about 125 members of the Silicon Valley Project Management Association joined in a panel discussion talking about the art of the product launch.
My premise, and the focus of the conversation, is that too often, product management focuses on coding, testing, and shipping product (recognizing, of course, that "shipping" takes on a very different meaning these days). The product launch is often seen as an end date, rather than a starting line for a new product.
I'm guilty of this myself. Fifteen years ago, I was part of a product team developing an online media service. As I was leaving the office very late on the night before the "go live date" and feeling good to be finished with the project, the product manager smiled and said, "Get a good night's rest. Tomorrow we have the privilege of serving customers." His point: we were just getting started.
Too often, it seems, startups forget that the goal of bringing product to market is have actual customers use it. This is even more true today, in a Valley enamored of Web-based services that pop up seemingly overnight. Developer-centric startups write code and throw it into the market to see what might happen. In the world of the social Web, rapid iteration and innovation is the key to survival for small companies, but developing software and services without an overall plan is not exactly project management.
Read more at:
http://www.demo.com/demoletter/want_a_successful_product_launch_plan_plan_and_plan.php
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KEITH SHAW: iPHONE WITHDRAWAL: KNOW THE SYMPTOMS
Have you been suffering through a general malaise – restless nights, general sadness or the feeling that there's nothing left worth looking forward to?
You may be suffering from iPhone Hype Withdrawal Syndrome – the latest malady to hit the blogosphere, tech journalists and other ahead-of-the-curve enthusiasts.
After weeks, nay months, of constant media reports, blog dispatches and announcements from Apple about the greatest invention to hit mankind since the wheel, the iPhone launched. The "enthusiasts" who had waited in line got to high-five Apple Store employees as they plunked down their $500 or $600 to be the first in line.
Sure, there are still trickles of news about the iPhone if you want to go looking for them – accessories have launched, there's some software updates, and hackers try to keep unlocking the phone to get away from the AT&T service – but for the most part, life has gone on for the rest of the world.
Read more at:
http://www.demo.com/demoletter/iphone_hype_withdrawal_know_the_symptoms.php
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DEMOTRACKER: The latest from DEMO alumni
* Google's Grand(Central) Experiment: Google snaps up DEMOfall 2006 alumni GrandCentral for undisclosed amount.
* Lane Bryant uses Intellifit scanners to design new program for picking the right pair of jeans.
The complete DEMOtracker archive is located at http://www.demo.com/demoletter/weather_report.php
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Become the NEXT Tech Trend: Launch at DEMOfall 2007
Catapult your new technology into the VC/press spotlight on September 24-26 in San Diego. DEMOfall is a highly coveted launch platform that gives your company high visibility among the tech industry's movers and shakers - those with the power and connections to propel your success on an international scale. It's arguably the most successful venue for positioning new products and establishing strategic relationships. For more info on launching, visit: http://www.demo.com/F7DLLAUNCH
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See What's NEXT at DEMOfall 07
DEMOfall unveils the top innovations and the individuals who are envisioning the future of technology and turning it into reality. Every demonstrator is researched and vetted by industry experts, so you'll see the "best of the best" in just two days. Save hundreds of valuable hours in your search for your NEXT opportunity by joining us on Sept 24-26 at the Sheraton San Diego. Register now and be there for our most exciting showcase yet: http://www.demo.com/F7DL1
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SUBSCRIPTION INFORMATION
DEMOletter Weekly Edition is written by Chris Shipley <mailto:chris@cshipley.com> and Keith Shaw <mailto:kshaw@nww.com>
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Copyright 2007
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