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Conférence assurée par Yves BARDON |
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Renseignements complémentaires : assis-debout@intermedia.fr (Tél. 04 72 84 45 55) |
La conférence
France 2013, chocs & sanctuaires
D'un côté, la nostalgie, le rétro-marketing, les frontières, le village préféré des Français, la mythification des 30 Glorieuses et la transformation d'un pays en musée.
De l'autre, les débats sur le mariage pour tous, la flexisécurité ou la loi de 1905, Mittal et Depardieu, l'inversion des rapports de force entre emerging et sinking countries.
Autre tension révélatrice, Ikéa qui appelle à Profiter (Njut !) et le gouvernement qui demande des efforts...
Devons-nous résister aux mouvements mondiaux, rebâtir et renforcer nos frontières à coups de Made in France et de nationalisations ? Nous replier ? Nous « préférer » ? Nous « protectionner », sortir de l'Euro ?
Comment annonceurs, marques et politiques ont-ils intérêt à se positionner ?
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Yves BARDON
Consultant, Directeur de la Prospective Ipsos | 
François de SARS
Directeur Général Adjoint Ipsos Marketing
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Ipsos à Lyon c'est une équipe d'une vingtaine de consultants et une offre d'études et d'outils dans les domaines du marketing, des études publicitaires, de la satisfaction clients et de l'opinion publique. |
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