Aug. 14, 2007
Volume 12, Number 27
CHRIS SHIPLEY: DROBO KEEPS MY DIGITAL MEDIA ORGANIZED
How can you tell that the deadlines for DEMOfall are approaching (aside from the flurry of last-minute interest among companies just realizing that their products will be ready to go to market in six weeks)?
Answer: My office begins to get very organized. Computers are wiped clean of old applications and new software is installed. Products long-waiting for a review come out of their boxes. Some call this procrastination. I prefer to think of it as awaiting inspiration.
Among my inspirational projects over the past few weekends was (finally) ripping all my CDs. I flipped discs in and out of my media computer while researching DEMOfall applicants, so this project was more like multi-tasking rather than deadline avoidance. In any case, all was going well until iTunes seemed to hiccup and threaten me with a giga-giant data loss.
Read more at:
http://www.demo.com/demoletter/drobo_helps_me_organize_my_digital_media.php
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KEITH SHAW: WHY DO WE KEEP GIVING UP OUR IDENTITIES?
Security company Sophos recently created a phony Facebook profile and sent out friend requests to 200 random Facebook users, to see if they would give up some personal information. The profile page for "Freddi Stauer," an anagram for "ID Fraudster", displayed a small green plastic frog that divulged personal information about Freddi.
Out of the 200 friend requests, Sophos got 82 responses:
* 72% divulged one or more e-mail addresses.
* 84% listed their full date of birth
* 87% provided details about their education or work.
* 78% listed their current address or location.
* 23% gave out their phone number.
* 26% gave out their instant messaging screen name.
More disturbing was that Sophos said in most cases, Freddi got access to respondents' photos of friends and family, information about personal likes and dislikes, and details about employers. One user even divulged his mother's maiden name – which is used by many financial and other Web sites as a "password hint" to get account information access.
Read more at:
http://www.demo.com/demoletter/why_are_we_still_giving_up_our_identities_so_easily.php
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DEMOTRACKER: The latest from DEMO alumni
* MooBella (DEMO 2006) announces interim CMO
* Hearst Corp. acquires Kaboodle (DEMO 2006), a social shopping Web site and service.
The complete DEMOtracker archive is located at http://www.demo.com/demoletter/weather_report.php
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Become the NEXT Tech Trend: Launch at DEMOfall 2007
Catapult your new technology into the VC/press spotlight on September 24-26 in San Diego. DEMOfall is a highly coveted launch platform that gives your company high visibility among the tech industry's movers and shakers - those with the power and connections to propel your success on an international scale. It's arguably the most successful venue for positioning new products and establishing strategic relationships. For more info on launching, visit: http://www.demo.com/F7DLLAUNCH
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See What's NEXT at DEMOfall 07
DEMOfall unveils the top innovations and the individuals who are envisioning the future of technology and turning it into reality. Every demonstrator is researched and vetted by industry experts, so you'll see the "best of the best" in just two days. Save hundreds of valuable hours in your search for your NEXT opportunity by joining us on Sept 24-26 at the Sheraton San Diego. Register now and be there for our most exciting showcase yet: http://www.demo.com/F7DL1
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SUBSCRIPTION INFORMATION
DEMOletter Weekly Edition is written by Chris Shipley <mailto:chris@cshipley.com> and Keith Shaw <mailto:kshaw@nww.com>
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Network World Live events include our Technology Tours, IT Roadmap: Conference & Expo, The Security Standard (thesecuritystandard.net), DEMO and DEMOfall (http://www.demo.com), as well as the DEMOletter (http://www.demo.com/demoletter) newsletter.
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Copyright 2007
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