May 30, 2007
Volume 12, Number 18
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See What's NEXT at DEMOfall 07
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CHRIS SHIPLEY: GOOD IDEAS COME FROM ANYWHERE
In my last column, I "applauded" the move by Famster to drop advertising on its site in lieu of a subscription-based business model.
Within a few hours of that column's publication to the DEMO blog, I received two interesting communiqués. First, I heard from the company's PR person, telling me that after reading my comments, the Famster executive team agreed that their site was in need of a redesign to better communicate its value proposition to potential customers. That's the sort of message that always takes me a bit off guard. I hold my opinions as strongly as the next person, but I rarely think that companies should snap to and do as I say.
So it was in somewhat odd contrast to see a comment on the post suggesting I was "self important in [my] views" because I would find it interesting that a site would make the contrarian move from ad-supported to member-supported business model. Actually, the post asked "Why would you 'applaud' such a move?" and suggested it was the applauding that made me self-important, which I suppose helps me understand why I enjoy live theater so much. All that clapping makes me feel good about myself, I guess. But I digress.
Actually, I wasn't so much taken aback by the dig as by the commenter's next line: "Why highlight a site that has almost no traffic to the site as newsworthy?"
Read more at:
http://www.demo.com/demoletter/good_ideas_come_from_anywhere.php
KEITH SHAW: WILL STAR WARS MOVE MASH-UPS TO THE MAINSTREAM?
Some may argue that mash-ups are already mainstream, but for the most part it's still a niche concept among the cutting-edge crowds at the moment. But that may change now that Lucas Online (a division of Lucasfilm) has teamed up with Eyespot (DEMOfall 2006) to allow users to create Star Wars-related mash-ups of video content.
The new feature was released last week as part of the Starwars.com redesign. The mash-up tool lets fans add their own homemade videos with hundreds of scenes from the Star Wars films, as well as watch other videos created by users. The online video-editing tool was provided by Eyespot, which lets users add their own videos, graphics and audio to more than 250 scenes and music from the movies. The Web site is also letting fans watch other user-generated Star Wars videos from across the Web, including "Chad Vader" and five years worth of Star Wars Fan Movie Festival short films, in cooperation with AtomFilms.com.
Read more at:
http://www.demo.com/demoletter/will_star_wars_bring_mashups_to_the_mainstream.php
DEMOTRACKER: The latest from DEMO alumni
* Integrien (DEMO 2007) announces version 5.6 of its Alive integrity management software.
* Helium (DEMO 2007) launches its Helium Debate platform for civilized discourse on political issues.
The complete DEMOtracker archive is located at http://www.demo.com/demoletter/weather_report.php
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DEMOletter Weekly Edition is written by Chris Shipley <mailto:chris@cshipley.com> and Keith Shaw <mailto:kshaw@nww.com>
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