'Routing TCP/IP' remains a hit for author, Cisco Press

All the week's Cisco news and analysis, 10/10/05
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Network World's Cisco News Alert

'Routing TCP/IP' remains a hit for author, Cisco Press

By Carolyn Duffy Marsan

Think of it as Harry Potter for the network set. Publisher Cisco
Press next week will release a new edition of its best-selling
book, "Routing TCP/IP" by Jeff Doyle. Cisco Press officials say
it is one of the biggest releases in the company's nine-year
history.

"One of the most exciting things we have planned for 2005 is the
release of the second edition," says John Kane, editor in chief
of Cisco Press.

"That's a flagship product of ours," he adds.

Sales of "Routing TCP/IP" pale in comparison to "Harry Potter
and the Half-Blood Prince," which sold 6.4 million copies in its
first two weeks on bookshelves this summer. But in the niche of
network books, the release of a new edition of "Routing TCP/IP"
is just as significant.

The book has sold more than 55,000 copies - 43,000 in the U.S.
and 12,000 overseas - since its release in 1998. It is a
must-read for network engineers pursing Cisco certifications.
Many keep a dog-eared copy of the 1,000-page tome in their
offices for troubleshooting IP routing problems.

The only Cisco Press book that has sold more copies is a
self-study test preparation text for the Cisco Certified Network
Associate (CCNA) exam.

"This is far and away Cisco Press' best-selling first edition,
non-certification book," says Kourtnaye Sturgeon, director of
marketing for Cisco Press. Sturgeon says the nearest comparable
title sold 24,000 copies.

For the full story - and an exclusive PDF of a chapter from
"Routing TCP/IP," please go to:
<http://www.networkworld.com/news/2005/101005-widernet.html?nl>

The top 5: Today's most-read stories

1. Microsoft sets roadmap for corporate malware software
<http://www.networkworld.com/nlciscoalert8417>
2. Symantec AntiVirus Scan Engine has serious bug
<http://www.networkworld.com/nlciscoalert8418>
3. Bank of America notifying customers after laptop theft
<http://www.networkworld.com/nlciscoalert8419>
4. Cisco pushes new security software
<http://www.networkworld.com/nlciscoalert8211>
5. WLAN QoS specification approved
<http://www.networkworld.com/nlciscoalert8420>

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To contact:

Senior Editor Phil Hochmuth covers Cisco for Network World.
Reach him at <mailto:phochmuth@nww.com>.
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This newsletter sponsored by Nortel
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The workplace is changing rapidly. Employees need to be
untethered from their desks while remaining connected and
accessible. This online event helps you solve your enterprise
mobility challenges by bringing together industry leaders,
including Nortel's CTO and CIO and RIM's VP Enterprise Systems,
to discuss the hottest topics in enterprise mobility. Broadcast
live to your desktop on Nov. 8, 2005. Register today!
http://www.fattail.com/redir/redirect.asp?CID=117300
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