Monday, October 10, 2005

DEMOletter Weekly Edition, Oct. 10, 2005

DEMOletter Weekly Edition
Oct. 10, 2005
Volume 10, Number 38

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INSIDE DEMOLETTER THIS WEEK
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BLOGGING MOVES TO CORPORATE AMERICA
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At DEMO 2004 I hosted a panel "The Rise of the Blog Nation."
For one-fourth of the people in the room, blogging was passé; of
course everyone was bloging. The other three-quarters of the
room received blogging with a blank stare; what, after all, was
the big deal?

The big deal is becoming increasingly apparent as blogging
moves from the journaling of Twentysomethings to the
communications arsenal of corporate America. But 18 months since
that discussion at DEMO, blogging baffles so many business
communications and marketing people who are trying to understand
how they use these new tools without making public blunders.

That was, in large part, the discussion I moderated last Friday
at a luncheon for the Silicon Valley chapter of the PRSA (Public
Relations Society of America). In a packed room, five smart
panelists gave their best advice to PR professionals, the vast
majority of whom were just beginning to develop blogging
strategies for their organizations or clients.

Read more at
http://www.demo.com/demoletter/010124.html

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KEITH SHAW'S END NOTES: FIND PODCASTS ON YAHOO!
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* Yahoo! launches a podcast search engine to let you browse and
find your favorite online audio programs.

* GADGET OF THE WEEK: Dell offers a special-edition pink Dell
DJ Ditty to support the Susan G. Komen Breast Cancer Foundation.

* IEEE adopts 802.11e specification for improving quality of
voice and video over wireless LANs, but will this cause more
problems moving forward?

Read the complete End Notes at
http://www.demo.com/demoletter/010121.html

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WEATHER REPORT
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* Xfire gets $5 million in Series D funding to support and
expand its online gaming chat service.

* Symantec completes acquisition of WholeSecurity Inc.

The complete Weather Report archive is located at
http://www.demo.com/demoletter/weather_report.html


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SUBSCRIPTION INFORMATION
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DEMOletter Weekly Edition is written by Chris Shipley
<mailto:chris@cshipley.com and Keith Shaw
<mailto:keithshaw@nww.com>

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