Wednesday, September 14, 2005

Corporations clamor for EU domain names

NETWORK WORLD NEWSLETTER: CAROLYN DUFFY MARSAN'S ISP NEWS REPORT
09/14/05
Today's focus: Corporations clamor for EU domain names

Dear networking.world@gmail.com,

In this issue:

* U.S. companies want .eu domain names
* Links related to ISP News Report
* Featured reader resource
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Network World Executive Guide: Compliance can be an opportunity
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Federal regulations such as the Health Insurance Portability and
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authentication, access control and document management. Get
advice from experts. Read about real-world tactics. Learn about
the dark side of compliance: what happens when thing wrong. And,
how mandates are affecting IT budgets.
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Today's focus: Corporations clamor for EU domain names

By Carolyn Duffy Marsan

The hottest new address on the Web is .eu, and U.S. companies
are lining up in droves to pre-register .eu names.

After five years of debate, the European Union is finally
launching a top-level domain for companies marketing their
brands across this 25-country geographic region. U.S. domain
name registrars in July began pre-registering names with the .eu
extension, which are expected to go live in November.

Domain name resellers say .eu names are generating more demand
than other corporate-oriented top-level domains entered into the
domain name system in recent years, including .info, .biz and
.pro.

"We're seeing tremendous pent-up demand from our clients," says
David Saiais, vice president and general manager of
Register.com's Corporate Services Division. "Anyone trying to
market their products in the European Union wants to get as much
exposure as possible on the Web."

Companies that are pre-registering .eu names include
pharmaceuticals, consumer brands and manufacturers.

"The demand is really across the board as we look at our client
base," Saiais, whose division represents large multinationals.
"This is the hottest domain we've ever had in a pre-registration
mode."

Register.com won't say exactly how many U.S. companies have
pre-registered .eu names. However, they said that most of these
companies already own domain names with popular European
extensions including .de for Germany and .uk for the U.K.

"The main reason companies are buying .eu names is for
protection purposes," Saiais says. "One reason is that .eu is a
first-in service. If a number of companies have rights to the
same domain name, it will be awarded to the first company that
requests it and has supporting documentation."

Saiais says Register.com is also seeing increased demand for
individual European extensions, especially in countries such as
Spain that are making it easier for U.S. companies to qualify
for names in their country code extensions.

Pricing for .eu names has not been finalized yet. The EURid
registry <http://www.eurid.com/>, which manages the central
database for .eu names, has said their registration fee will be
10 Euros per registration, per year. Register.com says it will
have different prices for .eu names depending on the length of
the registration and the level of support and documentation
provided.

Register.com officials say the high level of interest among U.S.
companies for .eu names fits with other trends including strong
demand for domain names with other European and Chinese
extensions.

"We're seeing corporate domain name portfolios increase an
average of 20% to 23% a year," Saiais says. "That has to do with
liberalization of some country code top-level domains, getting
into markets like China and more efforts to centralize domain
name policies across companies."

Corporate network managers soon will be able to purchase names
with a slew of other new extensions including .jobs, .travel,
.post, .tel, .mail, .asia and .mobi. Each of these new names is
sponsored by a trade organization and designed for a specific
purpose. In contrast, .eu will be more generally available to
U.S. companies.

Register.com officials anticipate more demand for .eu names than
any of these other new extensions.

"With respect to .travel, our clients feel that the registration
process is so restricted that if you're not in the travel
industry you don't have to register for protection purposes,"
Saiais says. "We're seeing some interest for .jobs. Among HR
departments, there will be some demand. But we haven't seen a
high level of interest in the other sponsored top level
domains."

The top 5: Today's most-read stories

1. McAfee, Omniquad top anti-spyware test
<http://www.networkworld.com/nlisp6992>

2. Google hacking <http://www.networkworld.com/nlisp6757>

3. Supermarket chain freezes Internet access
<http://www.networkworld.com/nlisp6532>

4. The rise of the IT architect
<http://www.networkworld.com/nlisp7012>

5. What's the best way to protect against spyware?
<http://www.networkworld.com/nlisp6993>

_______________________________________________________________
To contact: Carolyn Duffy Marsan

Carolyn Duffy Marsan is a senior editor with Network World and
covers emerging Internet technologies and standards. Reach her
at <mailto:cmarsan@nww.com>
_______________________________________________________________
This newsletter is sponsored by Ciena
Network World Executive Guide: Compliance can be an opportunity
for Network Improvements

Federal regulations such as the Health Insurance Portability and
Accountability Act and the Sarbanes-Oxley Act are driving
increased corporate spending on key IT areas such as security,
authentication, access control and document management. Get
advice from experts. Read about real-world tactics. Learn about
the dark side of compliance: what happens when thing wrong. And,
how mandates are affecting IT budgets.
http://www.fattail.com/redir/redirect.asp?CID=114097
_______________________________________________________________
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WEBCAST: Winning with Endpoint Security

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are protected.
http://www.fattail.com/redir/redirect.asp?CID=114047
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FEATURED READER RESOURCE

IS IT THE NETWORK OR THE STORAGE THAT'S THE PROBLEM?

Midsize and larger businesses often find their IT topology has
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Many of these companies also route long-haul traffic over
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private optical networks. Who's responsible when a
storage-related problem occurs on a fiber network? For more,
click here:

<http://www.networkworld.com/nlisp7013>
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