Dec. 3, 2007
Volume 12, Number 38
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CHRIS SHIPLEY
COUNTDOWN TO '08 #6: DISTRIBUTION TRUMPS AGGREGATION
Audience is everything, and it will continue to be. But the game of audience gathering is changing. Since the beginning of Web-based businesses, the viability and value of a site has been measured in the number of unique visitors. The goal was simple, if not simple to accomplish: Attract enough virtual foot traffic to sell your wares and provide an audience for advertisers. The game has been all about bringing people to your site; it's been about aggregating an audience.
That game is going to change. The laws of large numbers will still apply: the more folks exposed to your service or product, the better the opportunity to monetize your business. But bringing people to a single Web site will become a smaller part of the equation. The winners in the big audience sweepstakes will be the sites that distribute their products and services across the Internet. Instead of aggregating audience to one Web site, successful Web-businesses will distribute a Web service out to audiences who gather on other Web sites.
Once again, Facebook serves as a great example.
Read more at:
http://www.demo.com/demoletter/countdown_to_08_6_distribution_trumps_aggregation.php
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KEITH SHAW
IDEABLOB KEEPS ROLLING WITH NEW IDEAS
I'll be honest - when Ideablob.com (a division of Advanta Corp.) appeared at DEMOfall 07, I was pretty skeptical. The concept of a site that lets small businesses and entrepreneurs can share, compare and grow their business ideas, as well as a $10,000 monthly prize for the best idea, seemed a little gimmicky. After all, if I truly had a great idea, why would I want to share it with others, who might steal the idea and make millions off my brilliance?
But since the DEMOfall launch, the site has been getting lots of ideas, and the money keeps flowing to monthly winners. In October 2007, the site gave $10,000 to Tom Krieglstein of Chicago, the co-founder of Swift Kick, for his idea to develop freshmen orientation software called Red Rover, which integrates with online social networks to match college students with other students, groups and courses.
Read more at:
http://www.demo.com/demoletter/ideablob_keeps_rolling_with_new_ideas.php
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SIX MINUTES WITH PODCAST
Hosted by Cathy Brooks of the Guidewire Group, each six-minute podcast features DEMO alumni companies to get the latest updates and their experiences post-DEMO.
Latest episode:
For anyone who shies from stepping onto a scale, stepping into the Intellifit fitting room kiosk at DEMO 2005 might have been a bit daunting. This company, which launched during the DEMO@15 event, proposed to shake-up the world of retail shopping with a revolutionary new measurement system. In the time since, the company has evolved and come to some powerful realizations about its business. In this episode, Intellifit CEO Rob Weber talks about the big surprises they uncovered and how that has informed their growth.
Listen at:
http://www.networkworld.com/podcasts/demo/2007/112907-sixminutes-robweber.html
The archive of the Six Minutes With podcast is available at http://www.networkworld.com/podcasts/demo/
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DEMOTRACKER: The latest from DEMO alumni
* Aliph (DEMOmobile 2004) teams up with Verizon Wireless to sell its Jawbone Bluetooth headset at 2,300 Verizon Wireless retail stores and online.
* Zoho (DEMO 2007) offers offline editing for its Zoho Writer application.
The complete DEMOtracker archive is located at http://www.demo.com/demoletter/weather_report.php
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DEMO 08 / January 28-30, 2008 / Palm Desert, CA
Nowhere puts you ahead of the curve like the revolutionary advances and people found only at DEMO. From ice cream to silicon, DEMO showcases a breadth and depth of innovation that knows no restrictions. Join us at DEMO 08 and immerse yourself in a new wealth of revolutionary products and services that will recreate markets. Register now for a special DEMOletter subscriber rate of $2,795: http://www.demo.com/D8DL or call 800-643-4668.
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SUBSCRIPTION INFORMATION
DEMOletter Weekly Edition is written by Chris Shipley <mailto:chris@cshipley.com> and Keith Shaw <mailto:kshaw@nww.com>
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Copyright 2007
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