Oct. 2, 2007
Volume 12, Number 31
CHRIS SHIPLEY: BEHIND THE SCENES AT DEMOFALL07
With DEMOfall07 in the history books, the behind-the-scenes stories can now be told.
Perhaps the biggest lingering questions swirl around the announcement of this year?s DEMOgod awards. These awards honor companies at each conference that, from beginning to end, make the most of their DEMO experience, work well with our crew, engage well with attendees in the pavilion, and put on a demonstration of a lifetime when in their six minutes on the DEMO stage. It was harder than ever before to narrow the field and make our final selections. The 69 companies that presented at DEMOfall were a tremendous, classy group.
But, alas, we only give about 10 awards, and this year those coveted DEMOgod tropies went to: CashView, Fusion-io, coComment, LongJump, mig33, Phreesia, Prolify and Tungle.
We gave one special award to Michael Callahan, the 24-year old entrepreneur and inventor whose company, Ambient, is testing a device that turns neurological signals into synthesized speech. Designed initially to give voice to those who cannot speak, Michael also sees big opportunity for the technology in the game and entertainment markets.
Read more at:
http://www.demo.com/demoletter/behind_the_scenes_at_demofall07.php
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KEITH SHAW: WEB VIDEO VIEWING CONTINUES TO GROW
Any content provider or Web site with a video strategy should be encouraged by the latest research from Taylor Nelson Sofres (sponsored by AOL and Google), which says that about 75% of online video viewers are watching more video than they did a year ago, with more than 50% expecting to watch even more video next year.
Even better news for advertisers ? almost two-thirds of those surveyed said they preferred keeping ads on video Web sites if it meant that content would remain free.
Short-form video remains more popular than things like full-length movies or concerts, with more people watching content like jokes/funny videos (64% in the past month) and news/current events (59%) than the longer content (only 24% watched a full-length movie, and 14% viewed a concert). Still, almost one-third (29%) watched a full-length TV show, so perhaps the "small screen" has an advantage over the "big screen" when discussing online video (an even smaller screen). Other types of content that draw viewers include amateur video (55%), movie trailers (50%), music videos (45%), and short clips from TV (36%).
Read more at:
http://www.demo.com/demoletter/web_video_viewing_continues_growth.php
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DEMOTRACKER: The latest from DEMO alumni
* Zink (DEMO 07) raises $25 million for its inkless printing technology.
* QTech (DEMO 07) adds new features and iPhone compatibility to its reQall application.
The complete DEMOtracker archive is located at http://www.demo.com/demoletter/weather_report.php
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SUBSCRIPTION INFORMATION
DEMOletter Weekly Edition is written by Chris Shipley <mailto:chris@cshipley.com> and Keith Shaw <mailto:kshaw@nww.com>
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Copyright 2007
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