Nov. 14, 2007
Volume 12, Number 35
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CHRIS SHIPLEY
COUNTDOWN TO '08 #3: YOU REALIZE WHAT YOU'RE WORTH
Let's weave a thread through the Eight Trends to Watch in 2008, shall we? Last week, I wrote about the demise of "free" as a business model. If you missed it, the short version is this: it's tough to dine on "free." Businesses modeled on the idea that they can give away product and services without a clear understanding of the value exchanges are destined to be short-term projects.
Free models have worked in the past because consumers, typically, place little conscious value on the personal data they provide to services in exchange for their use. I first wrote about personal data, online activity tracking, and attention as alternative currencies more than six years ago - back in the day when DEMOletter was delivered in an envelope once each month. I argued then - and I still do - that consumers must understand and learn to articulate their value to the Web sites and services they choose to use. Only then would they receive the full measure of value they deserve in return for the very valuable commodities they surrendered to Web-based companies.
Read more at:
http://www.demo.com/demoletter/08_countdown_3_you_realize_what_youre_worth.php
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KEITH SHAW
WANT YOUR WIDGET DISTRIBUTED? BETTER GET SOME FRIENDS?
As the hype surrounding Web 2.0 and online social networking jumps from the early adopters into the mainstream (we could argue separately about where on the "curve" this trend is currently located), more companies are starting to try and get their content and applications distributed through these networks through the use of widgets (or gadgets, if you're a fan of the Windows Vista terminology).
The best way to do this, according to new research from JupiterResearch, is through viral and social channel distribution. In other words, these companies better start getting some friends and hope they distribute the apps.
JupiterResearch says that online users between the ages of 18-24 are six times more likely to obtain widgets from friends rather than from a company. According to Jupiter, "the rise of social networks has introduced an entirely new group of consumers to the idea of dressing up their Web pages with small, useful programs." The company says more than a third of online users are familiar with widgets, and 26 percent have used them.
Read more at:
http://www.demo.com/demoletter/want_your_widget_distributed_better_get_some_friends.php
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NEW! SIX MINUTES WITH PODCAST
DEMO is proud to announce the launch of a new podcast series, "Six Minutes With", hosted by Cathy Brooks of the Guidewire Group. Each podcast is six minutes (we wonder how that time length got chosen?), and features the leaders of DEMO alumni companies. Hear how their companies are doing, as well as their DEMO and post-DEMO experiences.
This week:
* ZINK Imaging CEO Wendy Caswell discusses the next stages of product development for their inkless printing system.
http://www.networkworld.com/podcasts/demo/2007/111307-sixminutes-WendyCaswell.html
The archive of the Six Minutes With podcast is available at http://www.networkworld.com/podcasts/demo/
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DEMOTRACKER: The latest from DEMO alumni
* PostPath (DEMOfall 06) and VMware team up to provide virtualized corporate e-mail.
* FastCall411 (DEMOfall 07) launches mobile version of its local directory search service.
The complete DEMOtracker archive is located at http://www.demo.com/demoletter/weather_report.php
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ANGEL CAPITAL EXPO
November 16, 2007 - 7:30am-3:30pm
Microsoft, 1065 La Avenida St., Building 1, Mountain View, CA 94043
Special $100 registration rate for friends of DEMO:
http://ace-nov16.eventbrite.com
Organized by Keiretsu Forum, Angel Capital Expo is a premier gathering of the angel investment community. The Expo will feature twelve presenters from early stage companies in technology, life sciences, consumer products, real estate, and other segments with high growth potential. www.keiretsuforum.com
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DEMO 08 / January 28-30, 2008 / Palm Desert, CA
At DEMO, innovation is waiting for you at every corner. It goes beyond hearing what you already know and seeing what you've already seen. DEMO is the place to experience the new products and technologies poised to reshape our future. Save the date for DEMO 08 and get ready for the extraordinary new innovations awaiting you. Register now for the early bird rate of $2,695: www.demo.com/D8DL or call 800-643-4668.
Interested in launching? Apply here: http://www.demo.com/launch/apply.php
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SUBSCRIPTION INFORMATION
DEMOletter Weekly Edition is written by Chris Shipley <mailto:chris@cshipley.com> and Keith Shaw <mailto:kshaw@nww.com>
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Network World Live events include our Technology Tours, IT Roadmap: Conference & Expo, The Security Standard (thesecuritystandard.net), DEMO and DEMOfall (http://www.demo.com), as well as the DEMOletter (http://www.demo.com/demoletter) newsletter.
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Copyright 2007
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