DEMOletter Weekly Edition, July 25, 2005

DEMOletter Weekly Edition
July 25, 2005
Volume 10, Number 28

* * * * * * * * * * * * * * * * * * * * * * * * * * *
INSIDE DEMOLETTER THIS WEEK
* * * * * * * * * * * * * * * * * * * * * * * * * * *

^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^
FIGHTING BACK AGAINST SPAM VIA BLUE FROGS
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^

Some companies just can't wait for DEMOfall, and one of those
is Blue Security, which launched the public beta of its Blue
Frog "Do Not Intrude Registry" early last week.

The concept is like the national Do Not Call list that has
deterred telemarketers from ruining your dinner. Instead of the
threat of fines and jail time, Blue Security creates its
registry through a community of users.

Claims to the contrary aside, Blue Security isn't the first to
claim to "disrupt the business model of spammers" by asking the
"consumer [to] join a community to fight back against spammers."
These same ideas are at the heart of Cloudmark, which for
several years has offered an effective and successful anti-spam
product.

Nor is it the first company to - in my words - "reverse annoy"
spammers. Turntide (acquired by Symantec) introduced at DEMO
2004 an appliance launched more or less a denial of service
attack on spammers' mail servers.

The innovation at Blue Security is an elegant integration of
these two ideas. Blue Security disseminates a Blue Frog agent,
named for the Dendrobates azureus, the blue poison frog found in
the rain forests of southern Surinam. The otherwise adorable
frog packs a deadly poison, so much so that species of non-
poisonous frogs have adapted the blue poison frog's color as
protective camouflage.

Read more at
http://www.demo.com/demoletter/009595.html

^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^
KEITH SHAW'S END NOTES: DOES YOUR TWEEN OWN A CELL PHONE?
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^

* Research suggests 4 million tweens (kids aged 6-12) will own
a cell phone by 2009.

* GADGET OF THE WEEK: FingerGear debuts its Computer-On-a-
Stick, a USB drive with included OS and office applications.

* Microsoft changes name of Longhorn OS to Windows Vista.

Read all of this week's End Notes at
http://www.demo.com/demoletter/009594.html

^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^
WEATHER REPORT
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^

* Mediabolic and BenQ team up to create network-enabled LCD TV
framework.

* SightSpeed, Intel team up to offer bundle of 90-day free
video calling service for Centrino notebook buyers.

* NewTek nominated for Emmy for its TriCaster device.

The complete Weather Report archive is located at
http://www.demo.com/demoletter/weather_report.html

* * * * * * * * * * * * * *
SUBSCRIPTION INFORMATION
* * * * * * * * * * * * * *

DEMOletter Weekly Edition is written by Chris Shipley
<mailto:chris@cshipley.com and Keith Shaw
<mailto:keithshaw@nww.com>.

ABOUT NETWORK WORLD EVENTS & EXECUTIVE FORUMS
Network World, Inc., the leader in network knowledge, empowers
network IT executives through education, information and
community. Network World is the leading provider of news,
analysis, product tests, events and education on information
technology. Network World publishes the leading newsweekly
Network World, hosts the most active online community,
NetworkWorld.com (http://www.networkworld.com), and produces
educational events and executive forums worldwide. Network
World's events products include our Technology Tours, and
executive forums such as DEMO, DEMOfall and VORTEX, as well as
the DEMOletter and VORTEX Digest newsletters.

All registered trademarks are owned by IDG. More information
can be found at <http://www.idgef.com>.

SUBSCRIPTION SERVICES
To subscribe or unsubscribe to any Network World email
newsletters, go to,
<http://www.nwwsubscribe.com/default.aspx?id=networking.world@gmail.com>

To unsubscribe from promotional email, go to
http://www.nwwsubscribe.com/EmailProcess.aspx?Email=networking.world@gmail.com>

To change your email address, go to
<http://nwwsubscribe.com/ChangeMail.aspx?id=networking.world@gmail.com>

Subscription questions? Contact Customer Service by replying to
this message.

You can find back issues of DEMOletter Weekly Edition at:
<http://www.idgexecforums.com/demoletter/archive/index.html>

Editorial comments? Contact Keith Shaw at
<mailto:kshaw@nww.com>

Need advertising information? Contact Neal Silverman at:
<mailto:nsilverman@nww.com>

Copyright 2005