GET IT FIRST: Exclusive 08/19/13 Issue

Dear , Your copy of InformationWeek's Aug. 19 digital issue is now available. Our cover story looks at the role of data governance in balancing the weight given to flashy big data and less blingy little data when making business decisions. We also look at how Coke Bottling's CIO stays close to the business, and what IT needs to do to compete with cloud service providers. Read your Aug. 19 digital issue and get all the great content you're used to in an easy-to-read format. Your feedback is welcome, so please drop us a note and tell us how we're doing. Thank you. Rob Preston Editor In Chief, InformationWeek rob.preston@ubm.com THIS WEEK IN INFORMATIONWEEK Blinded By Big Data: Making decisions based on flashy macro trends while ignoring "little data" fundamentals is a recipe for failure. How Coke Bottling CIO Manages Mobile Strategy: Onyeka Nchege's team rides with truck drivers and accompanies account managers at meetings with customers. IT As A Cloud Service: IT departments must effectively become cloud service providers themselves if they're going to compete as such.

TO UNSUBSCRIBE This email was sent to: networking.world@gmail.com You are receiving this email because you provided UBM Tech with your email address. To opt out of any future digital edition offers from InformationWeek, please respond here. PRIVACY NOTICE UBM Tech takes your privacy seriously. To learn more, please read our Privacy Policy. FOR FURTHER COMMUNICATION, PLEASE CONTACT: Customer Service UBM Tech 600 Community Drive Manhasset, NY 11030