Spotlight on Mobile Mobile marketing is top of mind for marketers as smartphones and tablets are changing the game in content consumption and brand engagement. Our Mobile track will empower you with the knowledge you need to better understand how mobile devices, and how we interact with them, are changing the marketing landscape. Featured Sessions: - Maximizing Integrated Mobile Marketing Strategies — Why Marketers Are Still Missing the Mark to Increase ROI
- A Relationship-First Approach to Mobile Marketing
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