Tuesday, November 13, 2007

Managing connections to stop spam

Network World

Unified Communications




Network World's Unified Communications Newsletter, 11/13/07

Managing connections to stop spam

By Michael Osterman

Spam volumes are increasing rapidly and the problem is getting worse as spammers use more and more sophistication in an attempt to defeat current antispam technology. There are a variety of solutions available to defeat spam, but connection management is among the more effective techniques in thwarting the newest spam threats.

The concept behind connection management is quite simple. Let’s say, for example, that there is a knock on my back door one evening, I look through the peephole and see someone carrying a bloody knife. If I used only the knife as the determining factor for whether or not I would open the door, I would be highly unlikely to do so. However, if it were a good friend or a police officer holding the knife, I would definitely open the door.

Connection management works much the same way. Spam control systems that use this technique to evaluate the reputation of the sender and particular aspects of their behavior to establish the likelihood that the sender is a spammer. Those that are likely spammers can be treated in a much different way than those who are unlikely to be spammers. While there can be false positives using this approach, likely spammers are not necessarily blocked from sending content, but can be throttled so as to minimize their impact on network performance.

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There are several advantages of using connection management to block spam, but the most important one is the dramatic decrease in the amount of spam that will enter the network, allowing existing spam filtering technologies not to be overwhelmed as the result of spikes in spam that are occurring with alarming frequency. This allows an organization to preserve its investment in spam-blocking technology without having to continually invest in new systems as older systems become overwhelmed.

Osterman Research will be hosting a Webinar on connection management this week. You can sign up for this no-charge event to learn more about how connection management works, and to learn how two leading vendors are approaching the problem.

Editor's note: Starting Tuesday, Nov, 20, the Unified Communications newsletter will be merged with the Antispam News Alert and will be named the "Unified Communications Alert." Subscribers to the HTML version of this newsletter will notice some enhancements that will provide you with access to more resources relevant to unified communications. You will still receive Michael Osterman's analysis of this market, which you will be able to read in its entirety online at NetworkWorld.com, along with links to relevant news headlines of the day. We hope you enjoy the enhancements and we thank you for reading Network World newsletters.


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Contact the author:

For webinars or research on messaging, or to join the Osterman Research market research survey panel, go here. Osterman Research helps organizations understand the markets for messaging and directory related offerings. To e-mail Michael, click here.



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