Nov. 27, 2007
Volume 12, Number 37
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CHRIS SHIPLEY
COUNTDOWN TO '08 #5: FACEBOOK IS THE SOCIAL OPERATING SYSTEM
Pull on your hip waders; the flood of Facebook-centered predictions is about to begin. Every pundit will weigh in. Who's going to acquire Facebook? (Microsoft and/or Yahoo in a defensive move or some as-yet-to-be-named consumer goods and/or media company buying an instant market-leader position in the technology sector). Who will Facebook acquire? (We can think of only a few of companies it really needs to bring into its walls.) When will Facebook surpass [FILL IN YOUR FAVORITE TECH GIANT HERE] in market cap/employees/users? The Top X things that will be the downfall of Facebook. Will Mark Zuckerberg make the Forbes 500? You get the idea.
We're not going to speculate too much on any of those questions, but we will make this one prediction: Facebook becomes the Social Operating System of choice for millions of business and consumer users. Indeed, Facebook will be one of the rare social software systems where friends and family co-mingle with business colleagues - and no one freaks out because the other is there. Parents will get as much value from Facebook as their kids do. Big brands and businesses will leverage the platform just as much as local clubs, teams, and associations.
Read more at:
http://www.demo.com/demoletter/08_countdown_5_facebook_is_the_social_os.php
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KEITH SHAW
I'LL KEEP MY BIG TV, THANKS
At first glance, the headline "Multimedia Phone Shipments Surpass TV Shipments in 2008" makes it look like a huge shift in consumer usage of technology, with everyone giving up their TVs for a smaller and more portable viewing experience.
Hogwash.
True, the numbers do suggest more shipments (multimedia feature-rich phones are expected to exceed 300 million units in 2008, compared , but it's very apples-to-oranges when you consider several factors, including:
* TVs are much more expensive than multimedia handsets, and are designed to last much, much longer (my youngest TV is 6 years old, and I've purchased three mobile phones in that span).
Read more at:
http://www.demo.com/demoletter/ill_stick_to_my_big_tv_thanks.php
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SIX MINUTES WITH PODCAST
Hosted by Cathy Brooks of the Guidewire Group, each six-minute podcast features DEMO alumni companies to get the latest updates and their experiences post-DEMO.
This week:
Magnify CEO Steve Rosenbaum explains his take on what it takes to stay steady in the mercurial world of innovation.
Listen at:
http://www.networkworld.com/podcasts/demo/2007/112707-sixminutes-SteveRosenbaum.html
The archive of the Six Minutes With podcast is available at http://www.networkworld.com/podcasts/demo/
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DEMOTRACKER: The latest from DEMO alumni
* Voice services application developer Iotum (DEMO 2006) secures additional funding from Verdexus.
* Jajah (DEMOfall 2006) launches service that lets anyone make Internet calls from any phone, mobile or landline.
The complete DEMOtracker archive is located at http://www.demo.com/demoletter/weather_report.php
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DEMO 08 / January 28-30, 2008 / Palm Desert, CA
Nowhere puts you ahead of the curve like the revolutionary advances and people found only at DEMO. From ice cream to silicon, DEMO showcases a breadth and depth of innovation that knows no restrictions. Join us at DEMO 08 and immerse yourself in a new wealth of revolutionary products and services that will recreate markets. Register now for a special DEMOletter subscriber rate of $2,795: http://www.demo.com/D8DL or call 800-643-4668.
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SUBSCRIPTION INFORMATION
DEMOletter Weekly Edition is written by Chris Shipley <mailto:chris@cshipley.com> and Keith Shaw <mailto:kshaw@nww.com>
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Copyright 2007
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