Linking good e-mail hygiene to business performance

Wide Area Networking This newsletter is sponsored by Cisco Best Practices for Extending Your Network Architecture Access podcasts, whitepapers and more that offer best practices and principles for extending your architecture across a campus. Learn about the design principles that will transform your campus net and how to tackle the critical areas of integrated security, unified network services and more. Click here to read now! Network World's Wide Area Networking Newsletter, 07/26/07 Linking good e-mail hygiene to business performance By Steve Taylor and Jim Metzler In addition to Peter Brockmann’s sharing of his comments on his recent report on e-mail in business, he also noted that he had recently discovered that some filters for the s-word (s-p-a-m) would not allow e-mail with that word in it to pass through the filter. So, if you missed the last newsletter, you may well want to read the online archive version here, and consider a different vendor for your sp&m filtering! In closing out the comments that Peter is sharing with us in this three-newsletter series on his recent research, Peter writes, “When we rank-ordered the Sp&m Index (explanation of the Sp&m index here) calculated for our 475 e-mail survey respondents from smallest to largest scores, we segmented the users into three groups. The Top Performers were 15.9% of the population and had Sp&m Indices less than 100 points. The Poor Performers were the 15.9% of the population with this highest Sp&m Indices, greater than 604 points. Those with Sp&m Indices between 101 and 604 were the Average Performers. “Comparing the business performance of the Top Performers to the Poor Performers revealed that there are positive business consequences to investing to reduce (and improve) your Sp&m Index. Get Up to Speed on the Latest in WLANs Easily stay on top of the latest developments and issues in WLAN technology, standards, security, telephony, management and more with Network World's latest Executive Guide, "Keeping Up With the Wireless Whirlwind." Click here to download! “Top Performers had 4 x more very satisfied customers, 3 x more very satisfied employees, 4 x more revenue per employee over $500,000 and 6% more market share than the Poor Performers.” Thanks so much to Peter for sharing these insights. Again, we encourage you to share your relative experiences. Also, in the not-to-distant future, we’ll be sharing the results of another report that Peter has waiting in the wings.   What do you think? Post a comment on this newsletter

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Contact the author: Steve Taylor is president of Distributed Networking Associates and publisher/editor-in-chief of Webtorials. For more detailed information on most of the topics discussed in this newsletter, connect to Webtorials, the premier site for Web-based educational presentations, white papers, and market research. Taylor can be reached at taylor@webtorials.com Jim Metzler is the Vice President of Ashton, Metzler & Associates, a consulting organization that focuses on leveraging technology for business success. Jim assists vendors to refine product strategies, service providers to deploy technologies and services, and enterprises evolve their network infrastructure. He can be reached via e-mail. This newsletter is sponsored by Cisco Best Practices for Extending Your Network Architecture Access podcasts, whitepapers and more that offer best practices and principles for extending your architecture across a campus. Learn about the design principles that will transform your campus net and how to tackle the critical areas of integrated security, unified network services and more. Click here to read now! ARCHIVE Archive of the Wide Area Networking Newsletter. BONUS FEATURE IT PRODUCT RESEARCH AT YOUR FINGERTIPS Get detailed information on thousands of products, conduct side-by-side comparisons and read product test and review results with Network World’s IT Buyer’s Guides. Find the best solution faster than ever with over 100 distinct categories across the security, storage, management, wireless, infrastructure and convergence markets. Click here for details. PRINT SUBSCRIPTIONS AVAILABLE You've got the technology snapshot of your choice delivered to your inbox each day. Extend your knowledge with a print subscription to the Network World newsweekly, Apply here today. International subscribers, click here. SUBSCRIPTION SERVICES To subscribe or unsubscribe to any Network World newsletter, change your e-mail address or contact us, click here. This message was sent to: networking.world@gmail.com. Please use this address when modifying your subscription. Advertising information: Write to Associate Publisher Online Susan Cardoza Network World, Inc., 118 Turnpike Road, Southborough, MA 01772 Copyright Network World, Inc., 2007