DEMOletter Weekly Edition, Oct. 17, 2005

DEMOletter Weekly Edition
Oct. 17, 2005
Volume 10, Number 39

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INSIDE DEMOLETTER THIS WEEK
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STAGGERING STATS ON BLOG ADOPTION
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If you were ever skeptical about hockey-stick market adoption
curves, just take a look at the data from Guidewire Group's
BlogOn 2005 Social Media Adoption Survey to see that business
blogging isn't just about to take off - it already has.

The survey found that 55% of corporations have adopted blogs
for both internal (91.4%) and external (96.6%) communications.
More than half of these organizations launched their blogs
within the last year, and most of these started within the past
three months. That's a hockey stick. And it suggests that
corporate communicators will drive future growth of the social
media market.

Some other findings:

· Companies that are adopting blogs are doing so with
significant initiatives. Almost 10% of respondents have more
than 20 internal and/or external blogs.

· Internal blogs - used for communication within a company -
are predominantly used for knowledge sharing (63%) and internal
communications (44%). Four out of five companies with internal
blogs use them to improve internal communications. One in three
are replacing e-mail-based processes with blogs; one in six are
using blogs to replace other software.

· About 60% of those with external blogs -used for
communications outside a company - have more than one, and about
17% have more than five blogs. External blogs are mainly used
for PR/marketing (61%) and demonstration of thought leadership
(61%). More than 40% have a CEO blog.

Read more at
http://www.demo.com/demoletter/010165.html

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KEITH SHAW'S END NOTES: MORE HOTELS JUMP ON BROADBAND TRAIN
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* Good news for road warriors - research shows more hotels
adding in-room broadband, numbers that triple by 2009.

* GADGET OF THE WEEK: Samsung offers a new cell phone with a
3G-byte embedded hard drive, although you'll have to go to
Seoul, Korea to buy it.

* HP recalls thousands of notebook battery packs due to some
cases melting or cracking.

Read the complete End Notes at
http://www.demo.com/demoletter/010163.html

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WEATHER REPORT
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* Virtual Iron Software hires a new VP of Sales, expands into
three new offices and moves into a larger headquarters.

* Jambo Networks hires Amazon.com Chief Scientist to be its
Chief Scientist, and to work on end user experience.

The complete Weather Report archive is located at
http://www.demo.com/demoletter/weather_report.html

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SUBSCRIPTION INFORMATION
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DEMOletter Weekly Edition is written by Chris Shipley
<mailto:chris@cshipley.com and Keith Shaw
<mailto:keithshaw@nww.com>

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Copyright 2005