What do drunk drivers and spammers have in common?

NETWORK WORLD NEWSLETTER: MICHAEL OSTERMAN ON MESSAGING
08/18/05
Today's focus: What do drunk drivers and spammers have in
common?

Dear networking.world@gmail.com,

In this issue:

* Stiff penalties likely to deter spammers
* Links related to Messaging
* Featured reader resource
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Today's focus: What do drunk drivers and spammers have in
common?

By Michael Osterman

Several studies have shown that if someone convicted for drunk
driving has their license suspended or revoked, these drivers
have a lower subsequent incidence of being involved in
automobile accidents, even after the suspension has been lifted.
If a driver whose license is suspended continues to drive, he or
she typically drives more safely because of the fear of getting
caught.

Last week, Scott Richter - who some accused as being one of the
three most prolific spammers in the world - agreed to pay $7
million to Microsoft as a settlement for a lawsuit that the
company had brought against Richter and his company
<http://www.networkworld.com/nlmsg5396>. Richter also agreed to
comply with the CAN-SPAM Act and to send e-mail only to those
people who agree to receive it.

Will significant penalties like this one convince spammers not
to spam anymore? I believe that they will have an impact, much
as drunk-driving penalties have a positive impact on the
behavior of those who are caught. For example, if you run a
mom-and-pop spamming operation, do you really want to run the
risk that some offended party, many of which are well-funded
with an army of lawyers and lots of cash, will take you to court
and make you pay for your crime? Many smart spammers will
probably not want to run the risk of doing so, particularly
since many of these spammers don't make huge amounts from their
activities anyway. In my opinion, the impact of deterrence will
be significant for these people and will drive many of the
smaller spammers out of business, and perhaps some of the larger
ones, as well.

That said, judgments like the one that Microsoft won are
unlikely to have any impact on phishing or other activities in
which organized crime is increasingly involved. But at least we
should see some benefit from the Richter judgment.

The top 5: Today's most-read stories

1. Windows worm beginning to spread
<http://www.networkworld.com/nlmsg5419>

2. Cisco to juice 6500 switch
<http://www.networkworld.com/nlmsg5153>

3. Help Desk: Sniffing on a switch
<http://www.networkworld.com/nlmsg5420>

4. Zotob worm exploits Windows 2000 Plug and Play
<http://www.networkworld.com/nlmsg5421>

5. Google goes berserk
<http://www.networkworld.com/nlmsg5397>

Today's most-forwarded story:

Cisco to juice 6500 switch
<http://www.networkworld.com/nlmsg5157>

_______________________________________________________________
To contact: Michael Osterman

Michael D. Osterman is the principal of Osterman Research
<http://www.ostermanresearch.com/>, a market research firm that
helps organizations understand the markets for messaging,
directory and related products and services. He can be reached
by clicking here <mailto:michael@ostermanresearch.com>
_______________________________________________________________
This newsletter is sponsored by Nokia
Empower Your Mobile Enterprise

Nokia believes that business mobility will fundamentally change
the way work gets done-and for the better. To allow the entire
organization to get the most from this paradigm shift in
productivity, Nokia Enterprise Solutions focuses on delivering
increased efficiency through enhanced mobility. Learn more by
downloading this white paper today!
http://www.fattail.com/redir/redirect.asp?CID=110460
_______________________________________________________________
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