Cisco AON could present turf wars at customer sites

NETWORK WORLD NEWSLETTER: STEVE TAYLOR AND JIM METZLER ON WIDE
AREA NETWORKING
07/21/05
Today's focus: Cisco AON could present turf wars at customer
sites

Dear networking.world@gmail.com,

In this issue:

* Will Cisco AON help network pros and apps developers live in
  harmony or do battle?
* Links related to Wide Area Networking
* Featured reader resource
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Today's focus: Cisco AON could present turf wars at customer
sites

By Steve Taylor and Jim Metzler

In our last newsletter, we briefly discussed Cisco's recent
Application-Oriented Network announcement. In particular, we
discussed that AON is intended in part to resolve the issue of
application integration by embedding message brokers such as
IBM's WebSphere Business Integration Message Broker into AON.

Cisco makes a technical argument for embedding message broker
functionality into AON. It states that the network is the one
place that has visibility to all of the applications. Cisco
claims that AON simplifies things for the IT organization,
provides real-time visibility, lowers cost, improves performance
and enhances security. Cisco also claims that AON is a new
technology category and is designed in a way so that partners
can add value. One example it gives is that partners can
leverage AON to gather real-time business intelligence.

It is difficult to be opposed to the laundry list of technology
benefits that Cisco is promising for AON. It is also difficult
at this time to assess if AON can really deliver on those
benefits. However, the success of AON may end up having more to
do with organizational dynamics than it does with technology.
More specifically, how will a company's application developers
react to using a message broker provided by the networking
organization?

We would like to hear from you. If the network organization in
your company decided to embed message broker functionality into
the network, how would the applications organization react?
Would they applaud the move or would they resist and suggest
that the networking organization focus on traditional networking
functionality and let them provide application functionality?

RELATED EDITORIAL LINKS

Cisco puts focus on Web services, starting with AON
Network World, 06/27/05
http://www.networkworld.com/news/2005/062705-cisco.html?rl

Cisco's AON:  Ultimate vendor lockout or something more?
Network World, 07/04/05
http://www.networkworld.com/columnists/2005/070405tolly.html?rl
_______________________________________________________________
To contact: Steve Taylor and Jim Metzler

Steve Taylor is president of Distributed Networking Associates
and publisher/editor-in-chief of Webtorials. For more detailed
information on most of the topics discussed in this newsletter,
connect to Webtorials <http://www.webtorials.com/>, the premier
site for Web-based educational presentations, white papers, and
market research. Taylor can be reached at
<mailto:taylor@webtorials.com>

Jim Metzler is the Vice President of Ashton, Metzler &
Associates, a consulting organization that focuses on leveraging
technology for business success. Jim assists vendors to refine
product strategies, service providers to deploy technologies and
services, and enterprises evolve their network infrastructure.
He can be reached at <mailto:jim@ashtonmetzler.com>
_______________________________________________________________
This newsletter is sponsored by Ciena
Optimize Your Network

The Adaptive WAN reduces applications tuning and network costs,
while reliably empowering a full mix of SAN & LAN applications
across the entire enterprise. Download this white paper to hear
about a compelling networking architecture that optimizes and
switches traffic at the lowest possible layer-providing maximum
throughput and the lowest latency.
http://www.fattail.com/redir/redirect.asp?CID=108528
_______________________________________________________________
ARCHIVE LINKS

Archive of the WAN newsletter:
http://www.networkworld.com/newsletters/frame/index.html
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